# MakerSignal Trust Action Pack

## How do I protect audience trust when taking brand money?

Level: EXPERT

Accept work you can describe honestly and disclose material relationships clearly. Preserve the ability to discuss limitations and decline claims you cannot support.

## How it really works
Trust can be damaged when commercial incentives are hidden or claims outrun experience. Fit and disclosure need to be evaluated for each partnership.

## Worked example (illustrative, not a verified case)
A creator who has only tested a product briefly says so and avoids claiming long-term durability. A paid relationship is disclosed alongside the endorsement.

## Worksheet
4 Questions Before Saying Yes Checklist
MakerSignal | How do I protect audience trust when taking brand money?

1. Actual product experience
Your notes: 

2. Audience relevance
Your notes: 

3. Claims you can support
Your notes: 

4. Disclosure
Your notes: 

5. Editorial freedom
Your notes: 

6. Decline conditions
Your notes: 

Next action: Document your non-negotiable endorsement and disclosure rules.

Result observed:
What I will change next:

This is a planning aid, not a promised result.


Source guide: https://makersignal.net/q/protect-audience-trust/
Editorial policy: https://makersignal.net/editorial/