QUESTION 20 · PRO
How much should I charge for a brand deal? What is my rate card?
Build a quote from production effort, deliverables, distribution, usage, exclusivity, and revisions. Use your costs and comparable scoped offers as inputs; no follower multiplier produces a universal fair price.
MakerSignal editorial · Updated October 11, 2026 · Practical guide
01 / INFORMATION
What to focus on
Different rights and obligations change what the client is buying. Itemizing scope makes negotiation and comparison more meaningful.
Work through these questions before choosing your next change:
- Production hours
- Your hourly planning value
- Expenses
- Usage scope and fee
- Exclusivity scope and fee
- Revision allowance
Use a comparable observation window and record what actually happened. This is a practical decision framework, not a promised growth or income result.
02 / PRODUCT
MakerSignal Monetization Action Pack
A free, self-contained field guide with the answer, a worked example, a decision checklist, and a next action. Keep it in your notes or share it with your team.
Download the action pack (.md) ↓No account required. No affiliate link.
03 / TOOL
Monetization Decision Checklist
Check each point after you have written an answer in your worksheet. Your selections stay in this page only.
04 / TEMPLATE
Rate Card Template + Pricing Calculator
Download this editable plain-text worksheet. Fill in the prompts using your own audience, costs, and evidence.
Download the worksheet (.txt) ↓Production hours
Your hourly planning value
Expenses
Usage scope and fee
Exclusivity scope and fee
Revision allowance
05 / REAL EXAMPLE
See the decision in context
ILLUSTRATIVE WORKED EXAMPLEIllustrative arithmetic: 6 hours at your chosen $50 planning rate plus $50 expenses gives a $350 cost baseline. Rights and profit are separate; this is not a market-rate benchmark.
06 / HOW IT REALLY WORKS
The mechanism behind the move
Different rights and obligations change what the client is buying. Itemizing scope makes negotiation and comparison more meaningful.
Change one meaningful variable, document the result, and keep the limits of the comparison visible. A single post or client is not a universal benchmark.
07 / NEGATIVE VERIFICATION
What failed—and what is not yet proven
NO CONTROLLED NEGATIVE RESULT DOCUMENTEDMakerSignal has not recorded a controlled failed test for this question yet. That is not evidence that a tactic works; it means this guide makes no “tested and disproven” claim.
Publication rule: A future negative result must identify the variable, comparison, observation window, sample, metric, raw outcome, and uncertainty. An inconclusive test stays labeled inconclusive.
Sources & evidence
Answers are editorial guidance, not measured results. Read our editorial policy and primary references.
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